In lieu of the rising popularity of iGaming in society, there are many people with lofty ideals who want to earn a share of it, but they suffer from the lack of skills and resources, so they do not know where to start. Where there is demand, there will be supply. In recent years, there have been many companies on the market, and the quality of their products and services are mostly uneven. Therefore, choosing a company that excels in every aspect ensures no mistakes would be made. Nobody wants to be scammed, you can only be foolproof by doing prior research. Here’s a rundown of what white label is, the benefits of using a white label company, things to consider when starting an iGaming platform, and what you want to get out of this program.

What is iGaming White Label?

It is not an easy task to build a well-established and stable iGaming website by yourself. If you build and manage it every step of the way, it requires investments in huge manpower, time, and cost. That’s what iGaming white label companies are for, they own comprehensive resources and systems that can help you quickly build a website and integrate all kinds of games you need. However, their role does not cease there.

1. Domain Name
2. Server
3. Website Maintenance
4. Vulnerability Defense
5. Payment System
6. Multifunctional Backend System

One-stop services from iGaming White Label Companies will solve these problems for you. Of course, everything has a price, all you need to pay is the development expenses, maintenance fee and allot a profit share percentage from the platform. Compared with the cost of building a website independently, it is more cost-effective. It saves both time and effort. It has been the only choice for many iGaming veterans for many years.

The Benefits of Using a White Label Company

1. Faster and Easier Website-Building

The solution provided by the company is very comprehensive, and they will also integrate a complete game collection and payment systems on the website. In contrast, if you choose to invest in building the website yourself, how much time and costs will it take for you to get all these features together? Not to mention how much manpower, resources, and time you would have to consume just to develop the system. Only high efficiency can deliver satisfying results, that is the hard truth. The sooner the website can go into business, the earlier your capital can be recovered!

2. Able to Focus More on Business Development

If you choose an iGaming White Label, you need not worry about the technical aspects of the website. You will have more time to focus on how to formulate the best marketing and promotion strategies for the website, how to increase the number and stickiness of players, and how to scale the business with stability and strength. Some business owners have more than one business to take care of, engaging a white label company will help them deal with things once and for all. If you do not engage with a white label company, you will need to spend a lot of time on website designing, website management and maintenance, legal and licensing matters.

3. Lower Capital Consumption

If you build your own website, the money and time you need to apply for a license can be a lot. In contrast, the cost of hiring an iGaming White Label company will be far lower and more cost-effective. Moreover, you do not need to waste time in building the payment systems for the website, deal with game companies, and seeking a preferred website designer.

4. Ready-built and Complete Payment System

The payment systems connected to the iGaming White Label company are very complete and support multi-national currency payments. The payment methods are mass-oriented and comprehensive, they include e-wallets, online banking, bank cards, digital currencies, etc. The system is also equipped with risk management, fraud detection and prevention functions to avoid losses of all kinds for customers.

5. Technical and Customer Support Services Provided

We also provide multi-language customer support services, which can provide the all-inclusive services for your website users. They also have a powerful information base, allowing them to respond to users’ problem requests in a timely manner, which promotes efficiency.

How to Choose an iGaming White Label Company?

1. Via Referrals from Friends and Family

If there are people around you who are involved in the iGaming business, you should seek their opinions on iGaming White Label companies that are reliable. Then do research and decide after you deeply understand the advantages and disadvantages of each white label company’s products and services.

2. Via the Internet

Run online searches on all kinds of gaming forums on the Internet, check advertisements of iGaming White Label companies, and contact their relevant personnel if you are interested and keen to seek further information. It is not too late to make a final decision after browsing around. To be more secure, you may visit the company, witness their company size, and look into the company’s relevant background to avoid encountering shell companies.

3. Learn About Products and Services

Communicate with the person in charge regarding the specific white label plan and get a quote on the costs. Ask the person in charge of the demo-site to see how it operates. If the white label company has a successful case in their portfolio, you can visit the iGaming website to have a more thorough understanding.

For instance, generally, during the World Cup season, there is usually a surge in site-traffic. A good system must be able to support many users being online at the same time. When the traffic surges and it fails to carry the load, it will easily lead to server access freezes, connection failures, and crashing. Crashing and other problems affect the user’s gaming experience and are not conducive to user retention. Therefore, Kzing White Label imposes strict requirements for server configuration, performance, and network bandwidth. The servers used are equipped with high-performance storage, aiming to provide users with high-quality, efficient, and elastically scalable cloud computing services. The resource usage can be flexibly expanded to ensure smooth operation of customer business during peak periods.

4. Maintenance and After-Sales Service

Many white label companies may drastically lower their development fee and maintenance fee, but provide unsatisfactory after-sales service! Kzing White Label has also done its best in this regard. We have a team of professional customer service personnel at your service 24/7 to maintain a high retention rate for you on the platform, and they operate remotely for multiple locations which ensures safety and stability while providing high-quality services to you. Each customer service and maintenance personnel has been trained and has a full range of industry expertise to solve problems professionally and proactively. If there are any problems or bugs, the 24/7 maintenance elites will respond quickly, allowing players to have a smooth and enjoyable experience. The maintenance elites would have silently dealt with the situations encountered by the platform. By combining actions and results, it helps in safeguarding and navigating for the operators.

5. Site Testing and Backend System Operation 

At this stage, technicians will provide feedback regarding the development progress to the clients, so that the clients can have a clear view on it and can adjust it to be a more favorable platform for the market. Entering the UAT phase, after the problems detected by the tests are resolved, we will finally hand over the product to the clients and enter the next stage. Testing the backend system of the demo-site and its user friendliness and what backend functions it has. The reporting system, fund management system, player management system, agency management system and advertising campaign management system must all be included.

The backend system of Kzing White Label is easy to operate, such as launching and shutting down the game, restarting, and upgrading the cloud server, and providing real-time monitoring and data reports, so that the situation can be known at any time.

In addition, cybersecurity is also important. Network security often encounters situations such as server intrusions, database hacking, data tampering, CC and DDOS attacks towards the website, website cannot be launched, malicious competition between peers, etc. A qualified white label company will resolve such problems without an issue.

6. Template Design

Choose your preferred site template, and be sure to relay your design style requirements to the relevant person in charge. A beautifully designed and cutting-edge template can attract players to come. If you are unsure, you can refer to other iGaming platforms, but it is merely for reference and not copying. You can also ask the opinions of relevant technical personnel. As an experienced white label company, a new iGaming website can be deployed very quickly. Kzing White Label provides WEB versions, H5 versions, APP versions and so on.

7. Quote

It is not a bad thing to read the contents carefully when signing the relevant cooperation agreement, and ask in detail about the specific required fees before reaching an agreement. Hefty price tags do not guarantee excellent products and services, striking a bargain does not always signify low quality work. As long as the final product is satisfactory and you can make money, everything is worth it.

Before starting an iGaming platform, you need to know what you want from this project and whether you have the resources to make it successful.

Before starting your iGaming business, here are some questions you need to ask yourself

1. Who is my target audience? 

It is imperative to know exactly who your customers are and what they want. If they are the demographic who want to bet online, you can design an iGaming platform experience that will wow them.

2. Who are my competitors? 

In an iGaming platform, you will compete with other iGaming and casino sites. You should know who they are and what they offer in terms of products, services, and features. For example, if you want to start an iGaming platform, you need to know how it works.

At this point, it takes some time to research these sites and see what they do to succeed. How do they promote themselves? Are there any unique features that set them apart? If so, can you emulate these techniques? Kzing White Label can develop and emulate these functions for you.

3. How will I manage risk?

Risk management is an inevitable part of creating a betting site. From membership support to fraud prevention to payment processing, there are many different aspects to consider. You must be able to track all of this and ensure everything is working as expected. We can equip your platform with strategies to manage these risks and ensure that all aspects of your platform are secure – from ensuring that there are no vulnerabilities on your website or mobile application that could be exploited by hackers, to ensuring that user information is always protected.

4. What iGaming Platform should I choose? 

When it comes to iGaming platform providers, you have a variety of options, but they all offer different gaming products as well as back-office features. First, compare their features and pricing. Choosing the right iGaming platform provider is one of the most important decisions you will make. If you’ve spent months building your iGaming site only to find it doesn’t meet your requirements, it’s a waste of time.

Things to Consider When Starting Your Own iGaming Platform

It is a good idea to familiarize yourself with the basics of iGaming operations before starting your own iGaming platform. That way, you’ll know what kind of players will be interested in your platform, how much they can spend, and what their preferences are.

Here are some things you should consider when starting a sports iGaming platform:

1. Competitor analysis

The first step in starting your iGaming site is to analyze your opponents. There are hundreds of online bookies and casinos for players to choose from, so you need to make sure your website is different and offers players something unique.

You should also make sure that the market you choose is not yet saturated. If there are too many similar sites in your chosen market, it will be difficult for you to get traffic or make money.

Once you’ve identified these competitors, see if they offer any bonuses for new players, or if they currently have any special optimization campaigns. If you want to enter the Southeast Asian market or the Indian market, you should do some research before deciding.

2. Budget planning

The next thing you need to do is create a budget plan for your iGaming site. You need to understand how much it will cost to start a site and how much you can earn in the future. You also must consider how long it will take before you can start taking profits.

3. iGaming software and backend system development

You need to hire a software development company that can develop an iGaming platform for you. The iGaming White Label platform should be flexible enough to meet the needs of players. The software should have a good user interface that allows users to place bets quickly without much hassle. Also, it should provide them with different options such as live streaming and live betting so they can enjoy watching the game while placing their bets. Finally, it must also offer a variety of payment methods so that users can choose the payment method that works best for them.

4. Third-party payment integration

Faced with the recent government’s crackdown on payment cash flow, if you want your members to be able to pay with their preferred payment method, you need to have a good third-party payment channel. This also helps increase your cash flow. It’s important to choose a reliable third-party payment channel because they will help reduce chargebacks and disputes, helping you save on transaction fees.

5. Marketing strategies

When it comes to marketing, it is imperative to ensure that the website is available everywhere online. The best way to get exposure is to use search engine optimization (SEO) techniques and social media marketing. You should also use advertising and agencies to help with your marketing efforts. It’s also important to know who your target audience is so you can adjust your marketing strategy accordingly.

In a nutshell, iGaming system software is a ready-made business model, and its procurement management model is similar to the franchise business model. Compared with building a website from scratch, iGaming White Label requires less time, money and is less risky, the website is fully functional and can be put into business quickly. In addition, by decentralizing some of the responsibilities to professional iGaming platform providers, website owners can spend more time developing and promoting the brand itself, instead of spending a long time in the construction of the website. At the same time, the iGaming white label company will also design your own online casino based on your personal preferences, so that you can truly have your own iGaming entertainment paradise. Finally, investing is risky, and so is doing business. You still need to be cautious in everything. It is not easy but also not difficult to find a reliable iGaming white label company to cooperate with!

We are serious when it comes to White Label!

If you have any inquiries about our products or services, please contact the Business Manager for more information.

Written By

Jemma

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